A New Era Begins
SalesandMedia.com has long been recognised as a powerhouse in the sponsorship and commercial landscape, trusted by leading brands and rights holders alike. Under the leadership of Paul Gardner, the business has built a reputation for delivering meaningful partnerships that create real impact and lasting value across sport, entertainment, education, and culture.
Today marks an exciting new chapter with the arrival of co-owner Toby Williams. Bringing nearly two decades of experience across Australia’s leading sporting and entertainment organisations, Toby joins Paul to expand the company’s reach and strengthen its capabilities. Together, they form a complementary leadership team that combines Paul’s legacy of trust and expertise with Toby’s fresh energy, strategic insight, and global network — positioning SalesandMedia.com for continued growth and success.
Paul Gardner AM
Co-Owner
Paul worked with Grey Group for 20 years, the last twelve as Chairman of Australia and New Zealand. Since 2011 he has run his own business, marketing and sponsorship consultancy working with clients across many industries (private, public and government) and geographies.
Toby Williams
Co-Owner
Toby has been an ever present in the sports and entertainment sector for almost 20 years. He has held executive roles at Tier 1 sporting organisations and commercial experience at the Australian Grand Prix Corporation, TEG and Cricket Victoria.
Mark Noakes
NSW Partner
Mark has spent over 40 years Advertising, Media and Technology including Head of Commercial for Macquarie Media, National Sales Director for the Triple M Network, Sales and Marketing Director for Nethead Communications and Managing Director of Talent Corp.
Diana Zivanovic
Partnerships Manager
With over 18 years of marketing and sales experience across a diverse range of industries, Diana brings a wealth of expertise and an unwavering commitment to her role as Partnership Manager at Sales and Media. A highly organised and skilled communicator, she excels at building strong & lasting relationships. Securing strong brands and delivering awesome campaigns is her true passion, driving her to connect the right partners and create impactful collaborations that inspire growth and success.