Sports

From global properties like Formula 1, through to tier-one sporting organisations such as AFL, NRL and BBL clubs, we build partnerships that connect brands with some of the most engaged audiences in the country. We also unlock targeted opportunities through emerging platforms like Pickleball Australia and motorcycle racing teams, aligning brands with fast-growing, passionate communities.

Our strength lies in identifying where commercial strategy, storytelling and audience engagement intersect and turning that into meaningful, measurable partnerships.

Entertainment

Sales and Media partners with leading entertainment brands and promoters to deliver creative, high-impact commercial outcomes. Our work spans live performance, music, theatre and touring entertainment, connecting brands with audiences in unforgettable moments.

We’re proud to represent Cirque du Soleil across Australasia and work closely with many of Australia’s biggest entertainment promoters and venues, creating opportunities that sit at the intersection of art, audience and brand storytelling. Whether it’s a major arena tour, a festival activation, or a bespoke partnership inside a premium venue, we help brands stand out where culture comes to life.

Arts & Community

Sales and Media collaborates with leading arts organisations, cultural institutions and community programs to create partnerships that inspire and engage. Our work includes opportunities across the Arts Centre Melbourne, including the iconic Sidney Myer Music Bowl, as well as projects throughout the broader Australian arts landscape.

We also work alongside charities and foundations to help brands build meaningful community connections — rounding out a company’s partnership portfolio with initiatives that drive both social impact and authentic brand storytelling.