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Chery Motor Australia is the Official Automotive Partner of the World Cup Fan Zone ’26, managed by Bruce Media.

As Chery Motor Australia puts it: “Just as football brings people together, Chery believes every journey is better when shared.”

Fittingly, we’re announcing the partnership on the eve of the Socceroos’ clash with Paraguay as excitement for the FIFA World Cup continues to build.

The World Cup Fan Zone ’26 is rapidly taking shape as Australia’s premier World Cup viewing experience, bringing fans together across premium venues to share every moment of the tournament.

Great to see Palmerbet come on board as the Presenting Partner of the 2026 World Cup Fan Zone.

The World Cup Fan Zone is designed to recreate the atmosphere of being at the tournament itself, bringing fans together to watch matches live, celebrate the big moments and share the experience with thousands of fellow football supporters across the country.

Following the success of the Euro 2024 Fan Zone, which attracted more than 4,500 fans across 15 events, the 2026 edition is set to be significantly bigger, with fan zones operating across Melbourne, Sydney, Perth and Adelaide throughout the tournament. Forecast attendance is expected to exceed 25,000 fans across more than 70 match screenings during the World Cup.

Sales and Media are proud to introduce Aitken Partners as the Legal Partner of the Melbourne Football Club — one of the oldest professional sporting clubs on the planet, established all the way back in 1858. A partnership built on tradition, excellence, and a shared commitment to supporting elite performance on and off the field.

Is there a better match than Pickleball and Heinz Pickle-Flavoured Ketchup? Pickle lovers rejoiced as the bold, tangy twist of Heinz took centre court at the 2025 Australian Pickleball Championships. From tastings to photo ops, Heinz brought the perfect blend of flavour and fun — proving once and for all that the only thing Aussies love more than Pickleball… is pickles.