Formula 1® Australian Grand Prix
Connect with hundreds of thousands of fans on a worldwide stage at the Formula 1® Rolex Australian Grand Prix. No other event on the Australian sporting calendar creates as much excitement as the Formula 1® Rolex Australian Grand Prix.
This is where you witness the fastest, most technologically advanced race cars, driven by the biggest names in motorsport, battling for victory.
The event offers a range of opportunities for brands to showcase their unique offerings in order to drive sales and awareness, increase engagement and interaction with fans, and achieve premium and performance brand positioning.
- Males (76%) Females (24%)
- Ages 35-54 (48%) 18-34 (26%)
- 44% of attendees come from a household income of $100K+
- 320,000+ attendees
Key Dates & Details
- Event Date: March 2021
- On and Off-Course Branding
- Ticketing & Hospitality
- Promotional & Experiential Opportunities